Snapchat is scrambling to find ways to make money in-lieu of its upcoming IPO. It’s latest attempt is filter games that you play with your face on an elf. Snapchat charges a premium for these filters and its hoping people are bored enough to buy these en-masse. Not me.
Snap is also introducing games in their ads in hopes to make them more interactive.
â€” Kerry Flynn ðŸ¶ðŸ˜´ (@kerrymflynn) December 19, 2016
It will be interesting to see how Snap & games evolve in advertising but how they influence the future stock price of the latest tech-darling to IPO. I would rather be on Instagram instead of playing these boring snapchat games, at least on Instagram I can actually use the app for business purposes and not just for child games. Using sites such as Upleap can help you gain more of an Instagram following if this is what you are worried about… after all it is a popularity contest…